“You are a badass at making money” by Jen Sincero is one of the best entrepreneurial books that helped a lot of people increase sales and earn more money. In our Instagram account, we share a series of books to read, which can be also very interesting for you.
Influencing people and persuading them to do something you desire, is a skill to master not only in life but in marketing as well. To be honest, everyone has a different approach to persuasion. Some people use their charm, others learn how it has to be by the book, and third have no idea what they’re doing.
When it comes to advertising and promoting your business, there are a few golden rules that you need to follow. Your success will come shortly after that, and you’ll increase sales, for sure!
1. Persuasion
Just like in life, we accommodate ourselves to communicate with other people to achieve different goals. In marketing, it works the same way. You will still need to learn how to persuade others into taking the last step. In this case – the step of purchasing.
There are different ways to do that, but let me start with this. Sometimes if you want to increase sales, you need to push them by adding something additional. For example, something that comes for free, as a gift, or simply, a bonus.
If a potential customer is on your website for the first time, imagine how good he or she will feel when they find out they receive a 10% off sign-up bonus. Figuring out the most appropriate ways to attract them, will be your job. When you do that, you can expect to increase sales.
However, think about every time you bought something that you didn’t really need. Why did you do it? Was the salesman really smiley and you were uncomfortable to say no? Or the increasing sales tactic used by the shop was the well-known ‘two for the price of one’. Thus, you bought two items, although you only needed one. Or was it because it was Black Friday and you knew you had to take advantage of the promotional prices!
Whatever drove you to your final decision and them to increase sales, think about it and figure out a way to use it with your customers too. The pleasant feel that is left in their minds can be the final drop that will get them to buy whatever you are selling. Try surprising them, give them a nice gift, promotion, but don’t lie about it. Just honestly give them something they will value.
2. Liking
The power of likes is all around. Not just on Facebook, but in our every-day lives. What we like is the reason we do a lot of things. We become friends with people who like the same things as us. After that, we read the book our friend likes. Later, we buy another book because we like the author. At one point maybe even we write a book because we like books…
Read: 7 Best Books to Read for Success
It’s a huge cycle that drives us in directions only led by our preferences.
But how can we get people to like our services and increase sales? In this particular case, how do we get them to like our reseller web hosting? Again – convince them that it’s what their friends like. Or the people who they like, like you.
You can’t possibly think it’s a coincidence famous people are advertising Nike, Adidas or Sketchers. They know you like these people, so they are “using” them to persuade you that you should like it too.
There is another approach used by Amazon, IMDB, and Netflix… as well as many others. They presume what people might be interested in, to increase sales.
For example, Amazon shows “frequently both together” and “customers who viewed this item also viewed”. This way, they predict what you might also like and potentially – buy.
What IMDB is doing is showing you again what other visitors liked and watched.
3. Trust
Similar to the liking process, people trust a brand when it is endorsed by other brands they already trust.
So, if possible to get a famous name, to support you, it’s going to be a huge plus. This has worked for a lot of famous people for example – singers that collaborate with more famous singers in order to get more fans.
In the world of hosting, contact some of your best website users. Get them to share a link to your own hosting brand, get them to have a section on their website about the great services you provide. This way, everyone that’s on their website and likes how it looks, might think they want a similar website. And you’ll be the one they contact.
It works in every specialty and area. You are providing English lessons – get one of your students to tell their friends how good you are.
Trust doesn’t always have to come by bigger companies that are supporting you. It can be simply by your users, people who truly think you are good at something. This way it will be honest and real.
4. Social Proof
To increase sales, this trust we’re talking about has to be proven. One of the best ways to do that is social media. That’s a certain way to persuade people in something. Not only by you sharing posts and waiting for the magic to happen. But also, when people start sharing reviews, comments, likes or posts. They start one by one endorsing you and that’s a good sign that you are going in the right way.
Social media can be used to increase sales by another approach too. In the last years, people started trusting vloggers and bloggers more than companies. So, by paying or convincing these influencers to support you, you’ll get to a lot of other people that trust them. They’ll start sharing your posts. Your brand will get more recognizable and trust will be all around. It’s called influencing. They are followed by a lot of people and when they share something, these people are likely to try it or buy it.
There are times when to increase sales the proof doesn’t have to come from people necessarily. Just try to make your website look like it. Have sections as “Bestsellers”, “Most frequently bought” or “Most popular”. Share these services or products, and you’ll see that they will increase sales especially on those items.
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5. Trust
Similar to the liking process, people trust a brand when it is endorsed by other brands they already trust.
So, if possible to get a famous name, to support you, it’s going to be a huge plus. This has worked for a lot of famous people for example – singers that collaborate with more famous singers in order to get more fans.
In the world of hosting, contact some of your best website users. Get them to share a link to your own hosting brand, get them to have a section on their website about the great services you provide. This way, everyone that’s on their website and likes how it looks, might think they want a similar website. And you’ll be the one they contact.
It works in every specialty and area. You are providing English lessons – get one of your students to tell their friends how good you are.
Trust doesn’t always have to come by bigger companies that are supporting you. It can be simply by your users, people who truly think you are good at something. This way it will be honest and real.
6. Limitation
The last one is the most sensitive and psychological. People are far more often attracted to things they cannot have, reach, get or… you get the point. So, it’s only natural that when you tell them you only have 3 left – they will want to have one. Right now! Because if they don’t, they might never have it.
You can try a one week only promotion, or a special price that will be active for just one day, or you’ll send gifts to the first 10 buyers. When one thinks like a buyer, more than like a seller, it’s more likely one to be irrational.
You might even consider adding a countdown on your page. This will help your customers feel the pressure and think they really don’t have time. That’s the final step to their persuading that they need to buy something. What better way to increase sales? Time is running out, start now!
